THINK OUTSIDE THE BOX MOMENT
Small businesses are the backbone of our economy. In considering how society evolves, small businesses are the most amenable to external changes and innovation in comparison to large corporations. If open to it, small businesses are able to implement technological advances into their organizations a lot easier than larger corporations. But, studies have shown that small businesses are slow to adopt technology at all or adopt it fully. According to a 2018 survey by AT&T, 30% of small businesses have difficulty adopting technology into their organizations. The survey found several reasons why some small businesses have issues with tech acclimation:
1. “Some Small Businesses have general lack of resources.” 2. “Some Small Businesses have a fear of dependency.”
3. “Some Small Businesses have a general lack of tech awareness.”
4. “General Concerns About Integrating Into Current Processes.”
This week’s action. Think about your company from two perspectives. On a piece of paper, draw a line down the center creating two columns. One side is the “Business Owner Side” while the other is the “Consumer Side.” On the business owner side, write down (3) challenges you’ve encountered with tech acclimation and how you overcame those challenges. On the consumer side, write down (3) benefits of integrating tech. These are benefits to the consumer. Basically, how did your tech solution positively impact your customer’s experience? If you need help with this activity, email us at email@example.com. Until next time!